CASE STUDY

Mapping the Patient Landscape

The client is ready to begin engaging with patients for advice on designing a new clinical development program but lacks relationships.

Original version

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Situation

The client wants to better understand potential future patient engagement activities in a therapeutic indication where they lack prior experience or a network of existing contacts. Internal organization towards supporting patient engagement has begun but is not yet optimized for the challenges and needs ahead.

The client needs to prioritize resources to maximize the results of their patient engagement efforts with activities and underlying objectives that will bring the greatest value to the patient community and the company.

Internal-Patient-Engagement-Roadmap2-min-2

Our Solution

1

Analyze any current Patient Engagement activities and results to date

2

Evaluate business plan, market surveys, and patient population data

3

Implement a PE workshop with the CEO, CSO, COO, BD, Clinical, Legal/Compliance, and other relevant members of the internal team

4

Brainstorm opportunities for product development, market access, clinical data, and reimbursement

5

Co-create a final Patient Engagement Roadmap that can be implemented by the internal team members with clear responsibilities going forward

Results

Detailed plan for patient engagement actions, prioritised based on impact, complexity, timelines, resources, and costs

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