Patient Preferences

Understanding Patient Preferences with patient2decide


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Discover the potential of patient preference information across various touchpoints in the product life cycle

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Recognizing the Need for Patient-Centric Decision-Making

Including patients’ preferences in your decision-making is crucial for providing patient-centered, ethical, and effective healthcare.

Using patient preferences empowers patients, improves communication, and ultimately leads to better outcomes and greater patient satisfaction. It is a fundamental aspect of modern healthcare that respects the dignity and autonomy of individuals seeking medical care.

Moreover, while medical decisions are mostly grounded on clinical trials with larger populations, patient preferences are often only based on individual expert opinions.

Structured collection of Patient Preference Information (PPI) grounds decision-making on a larger solid basis, which reflects aspects that really matter for those who are living with the disease.



Leveraging the potential of patient2decide

Through the structured collection of patient preferences, both internally for decisions in R&D and externally at regulatory bodies and HTA agencies, patient2decide offers strong support for decision-making processes bringing in qualitative and quantitative Patient Preference Information.

This involves

In addition to patients, healthcare decisions often impact several other stakeholders, such as healthcare providers (HCPs) and regulatory bodies. Therefore, in some situations, a multi-stakeholder approach should be chosen in which the preferences of the various stakeholders involved are considered. This diverse range of preferences and insights offers invaluable perspectives that enrich the process of informed and equitable decision-making.



Executing a Patient Preference Information study – from inquiry to insight

Learn more about the practical execution of a Patient Preference Information (PPI) study and be guided through the process, from formulating research questions to publishing the results that address those questions.

The step-by-step process of a PPI study can be broadly divided into the following steps:




Various methodological approaches exist to conduct a PPI study, including either qualitative or quantitative methods.

Examples of qualitative methods are:

  • (Semi-)structured Individual Interviews
  • In-depth Individual Interviews
  • Focus Groups
  • Nominal Group Technique

Examples of quantitative methods are:

  • Best-Worst Scaling
  • Discrete-Choice Experiment
  • Swing Weighting
  • Visual Analogue Scale


The methodology must match the respective purpose. For that, our scientific team supports you with a case-based selection of the best methodology for your decision situation.



Conceptual embedding of Patient Preference Information

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Understand the core of Patient Preference Information (PPI) and how it fits into the broader spectrum of patient perspectives.

PPI are qualitative or quantitative assessments of the relative desirability or acceptability to patients of specified alternatives or choices. This desirability or acceptability is based on the alternative characteristics such as a treatment’s mode of administration or associated risks – PPI tells you: what patients want.

In contrast, Patient Reported Outcomes (PROs) are any reports of the status of a patient’s health condition that comes directly from the patient, without interpretation of the patient’s response by a clinician or anyone else – PROs tells you: what it is like for patients.

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