case study

Mapping the Patient Landscape

The client is ready to begin engaging with patients for advice on designing a new clinical development program but lacks relationships.

Situation

The client is ready to begin engaging with patients for advice on designing a new clinical development program but lacks the relationships with patient associations or advocates up until now. A new employee dedicated to patient engagement will be joining the patient affairs team in six months. The new team member is unfamiliar with the specific disease area and should be provided with a map of the patient landscape to guide their efforts as part of the onboarding process.

The client is not sure how to find credible partners to work with on patient engagement and enlists the help of admedicum to gain insights on the landscape of the disease area in question and to find potential members for a European Patient Advisory Board.

Our Solution

  • Desk research on patient groups after agreement on target profile and countries to focus on based on Roadmap Workshop results or previous conversations with the client. (Optional: include other stakeholders like HCPs)
  • Identify further groups to work with through specialists
  • Mapping can include the first contact with people in the major groups identified to measure willingness to collaborate
  • Recommendation on prioritized partners for which purposes and a timeline of how to engage them
  • The client uses the mapping document to guide patient engagement in target countries

Results

  • A basis for establishing active relationships and finding the right partners to finally work with per purpose
  • A strong foundation for continuous exchange and growth of patient engagement across the value chain
  • A first understanding of who is credible and which sensitive areas need to be taken into consideration
  • Additional information for patient access strategy regarding priority markets and activities
  • Shared with local teams in target countries for outreach as appropriate