case study

Co-creating a Patient Support Program

A company is developing a new medical product for patients with a rare disease. Additional services, e.g. a patient support program (PSP), are considered important to help patients gain access to new treatments when needed.

Situation

A company is developing a new medical product for patients with a rare disease. Additional services, e.g. a patient support program (PSP), are considered important to help patients gain access to new treatments when needed.

There is a lack of knowledge about what program elements will be helpful for patients and relatives, what would be just “nice to have” and what can potentially be perceived as inappropriate.

MAARSSEN – HollandBIO Dutch Biotech Event 2018 © 2018 Foto: Nils van Houts

Our Solution

  • Problem Analysis, Patient Segmentation, and Program Targeting
  • Identification of best partners among patient experts
  • Co-creation session prepared and moderated by admedicum
  • Challenging the status quo and identifying need-gaps
  • Brainstorming opportunities for further improvements of program components
  • Validation among “normal patients”

Results

  • Strong basis for a Patient Support Program that truly benefits patients and achieves the client’s goals